Organic Search Marketing Solutions

A search engine looks for a few key things when visiting your website’s pages. Such as:

·         What word or phrases are commonly found throughout this site?

·         What is the topic of this site?

·         What are the subtopics of this site?

·         Does the site accurately use words that other industry professionals use with pages that target this topic?

·         Does this site compare in relation to the number of pages that other industry professionals have when targeting this topic?

·         Does this site serve as a true resource for this topic and subtopics related to it?

The answers that the search engines derive from these questions are the deciding factors of whether your site will rank well for particular search terms and keyword phrases.

Below is a small description of the areas that are most important and guidance on ensuring you are providing the search engines with the information they need to help improve your rankings.

Headings

It’s important to ensure that Headings and subheadings are used to accurately describe the content found within the page.  Headings with little meaning or that are created within images cause confusion for the search engines and should be avoided.

Content

Content that is created with providing a potential visitor the answers to questions they may have is the best way to be found relevant for the keywords you are targeting.  Providing answers to questions your visitors may have; allows you to be seen as a great resource and will allow your content to be naturally optimized.  The key is to stay focused and provide enough information that the search engines can truly get an understanding of your knowledge of the topics and subtopics related to your site and industry.

Duplicated and/or replicated content or pages with little or no value can negatively affect your search engine rankings.  It is important to ensure that pages that you want to have indexed within the major search engines; provide real substance.  Pages that just provide a small description, a large amount of images or very little worthy information do not assist with your organic rankings.

Relevance

When writing content on a specific topic, it is important to cover the various subtopics that are relevant.  Pages that don’t use industry related terminology and phrases that are related and commonly occur regarding this topic. 

Linking

If you touch on a specific topic that may be discussed at length on another page within your site, you will simply want to create a text link to that page, using the words that best describe the page you are linking to.

Linking between related pages and content helps to build the relationship between various phrases and pages within your site.

Related Sites

Providing a resource to visitors is important to your users and to the search engines. 

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