Organic Search Marketing Solutions

Amongst other administrative services Globetask (globetask.com) offers some SEO services to help your site get exposure in the major search engines. I took a quick look at their offerings and was impressed with their full line of admin services that go along with the GlobeTask Virtual Associate program.

GlobeTask & Their Various Admin Offerings

When I reviewed what they offered I found some key things they could help out with regarding proposals, reports, research, creation of meta data etc. For the most part, this service could be used to help out with specific duties; while the actual optimization being put in place by the SEO’s. Just a thought, take a look and see if this or another virtual associate service could help you carry out these types of duties.

I was fumbling around yesterday trying to come up with what I thought would be considered the most ideal SEO package.  With so many areas that should really be covered, I took a stab at what I thought would be the ideal seo campaign package. 

The Ideal SEO Package

Site & Server Analysis

• Identify Site & Server Related Issues
• Troubleshooting Existing Ranking Issues
• Content Analysis
• Existing Inbound Link Analysis
• Competitor Analysis
• Consultation
• SEO Strategy

Keyword Research

• Industry Related Phrase Research
• Site Related Phrase Research
• Competitor Phrase Analysis

Optimization

• Content Creation/Consultation
• Optimization of Existing Content
• Optimization of Site Template
• Optimization of Newly Created Content

 Blog Services

• Blog Creation/Setup
• Weekly Blog Posts
• Blog Optimization
• Blog Maintenance

Link Building & Reporting

• Link Partner Research
• Contact & Negotiation of Links
• Monthly Report for Inbound Links

Ranking Reports

• Google, Yahoo! & MSN Rankings
• Historical Analysis

Weekly Submissions

•  Google
• Yahoo
• MSN

Estimating Time for SEO Campaigns

Often times clients ask me how long a part of their SEO campaign is going to take.  This really depends on the size of their site, the competitiveness of their keyword phrases, the age of their site and the list just goes on.  There is usually a baseline that you can come up with for certain areas and then just explain to the client about the variants based on their sites special needs.

 I’ve uploaded my SEO Campaign Process & Time Estimates spreadsheet that you can use, however this one is about two years old; however my latest SEO checklist has over 240 areas it covers so this may change in the future.

[tags] seo,seo+campaign,seo+campaign+process,seo+processes,seo+timeline,search+engine+marketing,seo+resources,seo+clients[/tags]

Track Directory Submission for Inbound Links

Tracking and documentation can be your best freind if you are providing search engine optimization services to a large client base.  I usually take my inbound link spreadsheet and add a new sheet to my directory submission workbook. Each time I work on a clients inbound links, I simply use this spreadsheet to document.  If a client has any questions regarding the status of their inbound links it makes it a little easier to provide accurate answers.

You can  and you can use our Directory Submission Tracking Spreadsheet to help track your submissions to directories for inbound link popularity purposes. 

Below is a search engine optimization selling strategy I created for a company that offered SEO guarantees on their packages.  I personally don’t believe in guaranteeing SEO services; it is like selling your services at Walmart.  The work that is completed should be paid for and the level of quality should be worth paying for or you shouldn’t be doing it.  Often times, companies that offer this guarantee end up with a ton of clients with no results however they are stuck in a contract with a company who isn’t providing results and they aren’t paying.  This is a lose/lose situation.

Understanding the SEO Process

This specific company wanted to offer SEO to their existing clients but were actually outsourcing the work.  They didn’t comprehend the amount of work involved andthought this guarantee would get clients to sign up.  Once the clients signed up they were insistent on being found for words with extremely high competition levels.  I personally think this is not an acceptable way to sell SEO packages and it is really setting the client and the company up for failure.  My recommendations were to set a limit on the packages that offered the guarantee with regards to the keyword competition levels and the sites existing ability to rank organically.  If the site did not have existing page rank, substantial content, inbound links etc. it was going to be limited to the phrases available under the guarantee.  If the client was insistent for phrases that were outside this set level then they needed to move to a package that accounted for the extra work that was going to be involved.

Vision Statement

• Providing Quality SEO Services
• Meet/Exceed Clients Expectations
• Educate Team & Clients On SEO Process

Goal and Objective

• Gaining Search Engine Optimization Clients
• Creating Competitive SEO Packages
• Educating Clients On Expectations
• Meeting/Exceeding Clients Expectations

Today’s Situation

• Clients are uneducated about keyword selection, time associated to gain such positions, work involved.
• Poor keyword selection creates unsatisfied customers & loss of sales due to inability to meet guarantees.

How Did We Get Here?

• Original marketing strategy has low success rates
• Clients demands are unreasonable within time constraints & pricing structure

Available Options

• Increase Pricing Structure
• Create Additional Packages
• Educate Clients
• Limit Refund Policy

Understanding The SEO Process

• Initial Client Contact
• Keyword Analysis
• Keyword Selection
• Competitor Analysis
• Website Analysis
• Off Page Optimization

Initial Client Contact

• Tell client what’s included in package.
• Explain to client what expectations should be for the specific package.
• Tell client what limitations are set on the specific package

Keyword Analysis

• Research main keywords and alternative keywords available for the client using tools like:
• Wordtracker
• Overture
• Google Suggestion
• Review keyword counts and number of competitors for the keywords available

Keyword Selection

• Remove keywords that are over 1 million competitors.
• Present keywords available for a specific package to the client.
• If client is insistent on specific keywords, up sell to larger package.

Competitor Analysis

• Review number of competitors for the keywords available to ensure keywords is viable.
• Review the top 10 competitor websites to see just how optimized they are and what is needed to compete with them.

Website Analysis

• Review customers website for all necessary changes in order to compete for the selected keywords
• Recommendation
• Before accepting a client, educate them on the process.
• Tell the client up front what their limitations will be.
• If the client is adamant about specific keywords; up sell to a larger package to accommodate work involved.